FIRST THINGS FIRST

When you think of lifecycle marketing, you might imagine engagement campaigns or customer loyalty programs. But true lifecycle marketing goes deeper—it’s about building relationships that last.

At Ascend FS, we’ve seen firsthand how effective lifecycle marketing can inspire our customers to support impactful causes through our lottery programs. We’re on a mission to connect with our audience in meaningful ways and nurture their journey with us, from their very first ticket purchase to every winning moment after.

As the Head of Lifecycle Marketing, you’ll be at the forefront, leading our CRM, Loyalty/Retention, and Email/SMS strategies to drive long-term engagement and revenue. You’ll build strategies that turn one-time players into lifelong supporters, all while enhancing the experience and impact they make.

THE ROLE

As Head of Lifecycle Marketing, you will oversee the end-to-endmanagement of CRM, Loyalty/Retention, and Email/SMS initiatives. Working with Customer.io for emailworkflows, Twilio for SMS, and advanced analytics through GA4, Supermetrics,and Looker Studio, you’ll take charge of our multi-channel communicationstrategy and work to increase customer engagement, loyalty, and lifetime value.

You’ll report to the VP of Marketing and lead a growing team, balancinghigh-level strategy with hands-on execution as we scale. With your experience,you’ll navigate between managing internal resources, contractors, and agenciesto ensure that our lifecycle marketing initiatives are seamless, impactful, andcontinuously optimized.

📦 Yourresponsibilities:

1. Develop     and implement a comprehensive lifecycle marketing strategy     to boost customer retention, loyalty, and engagement across all channels.
2. Own and     optimize the customer journey in collaboration with the Head of Growth,     ensuring personalized experiences from acquisition through to loyalty.
3. Collaborate     closely with analytics and product teams to leverage insights from     GA4, Supermetrics, and Looker Studio to refine segmentation and     personalize communications.
4. Manage     campaigns across email, SMS, and other CRM channels     using Customer.io and     Twilio, overseeing message consistency, compliance, and deliverability.
5. Lead and     mentor a growing lifecycle team, including managing contractors and     agency partners, to deliver on strategic objectives.
6. Identify new     retention opportunities by analyzing customer data, working with     channel leads, and collaborating with program leads on budget and target     alignment.
7. Oversee     loyalty programs that create long-term value and strengthen     customer ties to our brand and mission.

🎯 Your goals:

1. Retention     Growth → Increase return rates, lifetime value, and     long-term engagement.
2. Loyalty     Activation → Develop and scale loyalty initiatives that     resonate with our audience and deepen relationships.
3. Efficiency     → Ensure campaigns are efficient, with a strong focus on analytics     and optimization to increase effectiveness across channels.

🤹🏻 Your skills:

• Lifecycle     Leadership → 7+ years in a lifecycle or retention     leadership role with a focus on B2C.
• Data-Driven     Decision Maker → Proficient with analytics tools (GA4, Looker     Studio) and skilled in A/B testing and optimization.
• Channel     Expertise → Experience in CRM platforms, including Customer.io for     automation and workflows, and SMS platforms like Twilio.
• Customer     Journey Optimization → Able to create meaningful touchpoints and     foster customer loyalty.
• Tech-Savvy     → Familiar with CRM, automation, and analytics tools, plus data     workflows on platforms like Notion and Make.com.
• Project     Management → Well-organized with experience in managing     complex, multi-channel projects.
• Strategic     Thinker → Able to create and execute strategies that     optimize customer retention and loyalty.

❤️ Yourqualities:

1. Leader →     Skilled in hiring, managing, and inspiring a high-performing team.
2. Hands-On     → Comfortable moving between high-level strategy and detailed execution.
3. Accountable     → Takes ownership, whether in success or challenge.
4. Thoughtful     → Uses first principles and second-order thinking in decision-making.
5. Collaborator     → Works cross-functionally with ease.
6. Resilient     → Remains proactive, adaptable, and solution-focused in a dynamic     environment.

AscendFS is committed to building andpreserving an open, inclusive, and healthy work environment. We welcome allapplicants to apply to join our team.  We accommodate people withdisabilities throughout the recruitment and selection process and applicantsare encouraged to advise Human Resources in advance if an accommodation isrequired. We thank you for your interest in working at AscendFS and we willcontact those qualified to continue in the recruitment process.

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